Alreet Pet?

Posted: May 29th, 2009 | Category: Uncategorized

Forget Simon Cowell… check out Simon Howl…

Wildfire’s cartoon take on XFactor, a series of three animated videos promoting animal health went live this week on You Tube.

Produced in partnership with creative digital tigers Thought Den, the viral videos were commissioned by animal welfare organisation NOAH to highlight key pet healthcare messages and raise awareness of its Pet Health Information website among animal lovers.

The new viral video campaign is NOAH’s first venture into social media and we’re chuffed to have hand held them through the online adventure.

The video trades on the current craze for TV talent shows by showing various pet characters auditioning in front of a tough panel of talent scouts, including the handsome canine chair of the panel, Simon Howl. Each pet in the series of three auditions is, however, hampered in its performance by a common healthcare issue. The video ends with a call to action giving viewers the chance to “pledge to treat their pet like a star” with a downloadable certificate that they can personalise, print and frame.

Wildfire is also assisting with the seeding and viral marketing of the campaign.

Our thanks to Ben at TD and illustrator Robin Davey for top creatives.

Please visit the link below http://www.youtube.com/petfactor