Britvic showcase

Posted: May 27th, 2009 | Category: Uncategorized

Wildfire’s video student drinks promotion for Britvic is now slipping down a treat with university catering managers across the UK.

Launched this month as part of Britvic’s reward and purchase promotion, the 10 minute video was set up and shot by the Wildfire crew on campus with a view to showcasing the drink brands’ 5 key products for the student market [J20 PET, Juicy Drench, Drench Water, Gatorade and V Water].

The ‘student thirst quench’ promo shows the products in situ in universities along with a brief description of the drinks’ main features and the special offers running to July.

Aided by several cases of go-faster Gatorade energy drink, our digital team managed to turn around the filming and editing in under a week for use on the uni catering trade site tuco.org, a feat which went down as well with the clients as the drinks did with the catering managers.

Wildfire also designed and produced print advertising and an online banner to support the promotion as well as supplying the video on CDs for the client.

At the risk of bigging ourselves unashamedly, we thought we’d just highlight the feedback from Murdo MacLeod, National Development Manager at Britvic: “Thanks for the great coverage of experiential activity - I have been very pleased with the service and professionalism. The staff on location were energetic and passionate about meeting the needs of the activity brief which has been reflected in the follow up editorial feature. I look forward to continuing to work closely with Wildfire throughout this year and beyond.”

We’ll drink to that!